Developing Our Statements:
A young intern new to responsibility and city life struggles to find their way around. They need a way to feel confident and professional as they navigate the city, because otherwise they might arrive at work already stressed before the day has even begun.
A business person with a demanding work schedule needs to relax in their down time between meetings but surprisingly the recommended activity, a walk, can actually cause them to become more stressed than before. Navigating city streets can take a toll on your state of mind when you already have a lot on your plate.
An office worker spending their time on their phone while walking down the street needs to de-stress by taking a break, but surprisingly being on their phone while on their break makes the break less effective as checking the news or talking to friends might add more to their mind than engaging with their physical surroundings.
An office worker having a busy day needs to feel as though they are not wasting their time waiting at the traffic lights because they think their break is their destination, not the walk to it.
Feedback From Other Groups:
- They find the intern and phone one quite relatable
- Watch that you don't make the people sound as though they are new to the city
- They are quite clear for people who know the brief - ask people who don't know what the brief is what they think of them
- The fourth one needs to be worded better
- The first one is great, the tension is really clear
- The second one needs more of a tension
- The last one as a lot of potential but needs a "but surprisingly" statement/tension
Before Next Class:
Start to draft visual brief:
- Audience Profile
- Context
- Need
- Insight
- Provocation ("How might we..." Statement)
How might we...
Increase the good
Remove the bad
Explore the opposite
Question an assumption
Look for similar environments + Create an analogy
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