We showed Donald our draft visual brief and asked him whether we were allowed to have three audience profiles. He went and debated with Tristam and they said we were able to have three as long as we reached only one provocation ('How might we...' question) that could address all three profiles. We really like having three profiles as it allows us to show the range within our 'business men and women' audience, and also how three different situations and insights could be solved/answered by one solution.
We had a large pool of 'How might we...' questions that we generated last night when we were drafting up our visual brief. This was helpful as we had heaps of ideas to synthesise today to produce a punchy 'How might we...' statement that could answer all of our profiles. Our final statement is also based of some of the insights we had on our observation trip to Lambton Quay.
At the end of class we laid our work out on the table and then had the opportunity to go around and look at everyone's work from all of the VCD Streams. It was great to be able to see what everyone else is up to and how everyone is responding to the three readings differently.
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