http://reward.net.nz/What-We-Do-In-the-Shadows
To help promote of Taika Waititi and Jemaine Clements vampire mockumentary, What We Do in the Shadows, the designers created an ambient installation around Wellington during the second week of release to help keep people talking and thinking about the film after it's successful initial launch.
In the film the vampires enjoy a bit of dancing, so with the help of the clever chaps at Assembly Ltd they made a bespoke software interface that turned your shadow into a vampire, projected 20 metres tall on the side of highly visible Wellington buildings like Te Papa and Reading cinemas.
The interaction for the user was super simple and immediately rewarding. Everyone who experienced it left smiling and often came back for more.
Here's a summary video of the work
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