W2S1 Lecture

Respond to the context, using lateral thinking across disciplines

Visual Brief:

• Audience Profile (Tim is a ___)
• Situation/context (He does _____)
• Insight (surprisingly ___)
• Hunch (How can we improve ____)
• ‘Five way to Wellbeing’ (how can I incorporate this to make my result useful, what are the top 5 ways to help Tim)
• Response/Identified Opportunity

Reflective diary session after each class, individually.

• What did I do
• how do I feel about it
• how did it advance our project

Define mode:

• Unpacking feelings and emotions, which focuses and frames the problem
• Provides a reference point for team-mates to stay on the same track.

Empathy Map

• Says/Hears, 
• Does, 
• Thinks, 
• Feels
  in a person, which helps to find insights and contradictions in how the person is that we can resolve. Add a name and a situation. Make links between the fours sections.

Add three sections underneath:

• Barriers/Pain points
• Gain/Facilitations
• Insights/Tensions (Bob is a really outgoing, confident character, but when he’s in a new scenario, he loses all confident and is really insecure and quiet.)

SLIP Map

• Sort
• List
• Integrate
• Prioritise

Journey Map

• Before/during/after the event, to identify opportunities and problems

User Persona

• Who is your user? Profile and describe the things that they do, who they are etc.