Friday, 23 September 2016

W8S2 Class

Even though Hi-Five Cam was the main aspect of our original concept, we are thinking we are going to let it go as our ideas are developing in a different direction. We have had quite a few people who we have discussed our idea with and who have participated in our prototyping that have questioned whether people would be turned off by the idea that they could be filmed and projected onto a giant screen at any moment. Our 'how might we' is trying to make streets more fun - not more intimidating. We also feel like Hi-Five Cam is quite exclusive as it would only be installed at one set of traffic lights, whereas we want to impact as many people as we possibly can. Another reason we have decided to drop Hi-Five Cam is because of the insight we gained while prototyping on Lambton Quay; people were actually really willing to respond to a high five but we feel like this is mostly because it's easier to interact when someone is enthusiastically offering you a harmless gesture rather than someone having to gather the courage to initiate the interaction themselves. The second insight we gained was that it was more awkward to approach people who were waiting at the traffic lights because once you had high fived you had to keep standing there with the person and you didn't know what to say. Whereas people who were walking down the street in the opposite direction were easy to high five as there was no expectation of further conversation.





Campaign Name Ideas



Logo Ideas











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