Inspiration

I saw this image of Emma Watson on social media and I really liked how her boxing gloves were branded. Is there potential for us to sell/give away branded stuff at our event that is more interesting than just t-shirts and relates to our campaign more, e.g. gloves?

W9S2 Class

Working Out Our Final Idea/Deliverables

More Logo Ideation

Tristam's feedback on the design we ended the meeting with.

Wellbeing Experience Campaigns

https://www.facebook.com/cricketnation/videos/1088361587885840/
https://www.youtube.com/watch?v=iBy4WaR14Bo
http://www.healthychristchurch.org.nz/priority-areas/wellbeing-and-community-resilience/all-right-wellbeing-campaign
http://www.upworthy.com/how-one-grieving-mom-and-a-promise-is-getting-these-smart-shirts-to-kids-with-cancer-who-need-them?c=ufb3
http://www.upworthy.com/see-what-a-kid-with-autism-sees-for-90-eye-opening-seconds?c=ufb4
https://www.facebook.com/Upworthy/videos/vb.354522044588660/1419404938100360/?type=2&theater
http://putthenailinit.com

Wellbeing Awareness Days

Hugs For Peace

"My cousin John started me off with Free Hugs - and I'll be forever grateful. He told me a story about a pilgrimage he did to the USA in the seventies, where he met a man called The HugMaster. The HugMaster just travelled around all over the place hugging people.
I lived in South Auckland at the time and knew that plenty of people not only needed hugs, but needed to know that they could be loved unconditionally by a stranger.
In time I have hugged thousands of people. I convinced a friend to join me and had to get a permit from the local council to do it. I am, technically speaking - a licensed Free Hugger."

"The top tip? Take a sign, or wear a Hugs for Peace or Free Hugs tee-shirt. It's just easier. Unless there is a really large crowd, 2 or 3 huggers are all you need.
1. Relax, breathe and don't do it if you're feeling grumpy because your hugs will suck.

2. You MUST let people have time to see you, weigh up the risk and decide that it works for them. You are helping them to walk through a comfort zone gap.

3. Honour comfort zones (don't walk along heckling them, that's not a Free Hug ) let them bring the zone to you.
You can quite often ‘sell' a hug to someone that is a little unsure with a great big smile, open arms and a "hey - it’s just non-alcoholic, calorie free goodness.” You can give a gentle second chance and say "are you sure?" to them if they smile and laugh when they say no.

4. A firm 'No', means no. Hugging anyone that doesn’t want a hug is counter productive and flips all your good energy over.

5. Hug the people who say YES. If they don't want a hug - they are not rejecting you - they are coming up against a wall of their own stuff. Your open heart may be the most threatening thing they have seen for days. But you might inspire them. And quite often people change their minds.

6. Some people will think you are nuts and go away growling. Let that roll off super fast - they are not your audience.

7. Some people will be a bit scared to hug you, but they will laugh and POW! the good vibes will have got them - just like that!

8. Be prepared for surprise huggers. Now and then people will jump into a hug. Some people will get out of their cars and run across the road to get to you for a hug. - Please DON'T go Hugging if you have a sore back."
http://www.debx.co.nz/hugs-for-peace.html


Pink Shirt Day - May 20th

"Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting positive social relationships. It’s about creating a community where all people feel safe, valued and respected, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.

On Pink Shirt Day we ask New Zealanders to Speak up and Stand together to Stop bullying.

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students, David Shepherd and Travis Price, took a stand against homophobic bullying after a new year 10 student was harassed and threatened for wearing pink. David and Travis bought dozens of pink shirts and distributed them to their male classmates to wear the next day. The word got out online and hundreds of students showed up in pink, some from head-to-toe, to stand together against bullying.

We’ve been celebrating Pink Shirt Day in New Zealand since 2009 and the campaign grows stronger and larger every year.

Pink Shirt Day is led by the Mental Health Foundation, with support from: The Peace Foundation, RainbowYOUTH, InsideOUT, New Zealand Post Primary Teachers’ Association, Youthline and Family Works."

https://www.pinkshirtday.org.nz


Random Acts of Kindness Day - September 1st

"New Zealand’s RAK Day started after co-founder Josh de Jong was stuck in Auckland traffic one typical afternoon and watched some irate drivers ahead of him getting into a bit of a road rage stoush. He began to think… what would it be like if on one day every one in New Zealand was kind to a stranger. And thus the national day was born.

Joined by a small team of four friends, we chose September 1st to be Random Acts of Kindness Day as it was easy to remember: the first of Spring. Then we set out to let the country know and to inspire kiwis to come up with some fun and crazy ways to surprise and delight others. For no reason at all.

To lift the “kindness temperature” in our country.

Over the last ten years people have been RAK’d with strangers buying them coffee, paying for their parking, neighbours arriving with gift hampers or introducing themselves with a bottle of wine, schools throwing events for their community and even huge giveaways like flights and cruises given to unsuspecting people.

RAK Day is a simple way for businesses and individuals to step outside of their comfort zone and to see for themselves that giving is even better than receiving."

http://rak.co.nz

Loud Shirt Day - September 23rd

"Be a star on Loud Shirt Day – Friday September 23rd 2016 – and help deaf kids learn to listen and talk like their hearing friends. If you've taken part in Loud Shirt Day before you'll know it's a great way to commit serious fashion crimes and have a whole lot of fun at work or at school or in your social group. And if this is your first year being involved with Loud Shirt Day, we know you'll have a fabulous time wowing your colleagues and friends with your brightest, funkiest shirt.

Loud Shirt Day is the annual appeal of The Hearing House and the Southern Cochlear Implant Paediatric Programme, two charities dedicated to enabling deaf children with cochlear implant or hearing aids to listen and speak like their hearing peers. Neither charity charges deaf chldren or their families for their services.

The Hearing House is based in Auckland and provides services to families living north of Turangi, and the Southern Cochlear Implant Programme is based in Christchurch and provides services to families in the rest of the country. Loud Shirt Day donations go to the region in which they were raised."

http://www.loudshirtday.org.nz

Others

National Stress Awareness Day (November 4th) - Spreading awareness for how stress can effect employees
Red Nose Day (November 18th) - Using entertainment/comedy to raise funds for various different charities depending on the country
Hug/Heart A Ginga Day (May 27th) - Show your appreciation for the redheads in your life
Walk2Work Day (March 8th) - National day promoting walking
Red Ribbon Day (December 1st ) - Aids Foundation fundraising and awareness
Pink For A Day/Pink Ribbons (October) - NZ Breast Cancer Foundation fundraising and awareness
White Ribbon Day (Primarily November 25th but also throughout November) - Show support for the elimination of violence against women
Blue September/Blue Ribbons - Promote prostate cancer awareness and raise funds
World Mental Health Day (October 10th) - To educate and increase awareness about mental illnesses

Daffodil Day (25th August) - NZ Cancer Society fundraising and awareness

Random Acts Of Kindness Week (February 12-18th) https://www.randomactsofkindness.org - An international spin-off of New Zealand's Random Acts Of Kindness Day

Children's Day (March 6th) - A day to do something special for the children in your life

National (US) High Five Day (Third Thursday in April) http://www.nationalhighfiveproject.org - 

The proceeds from the high-five gear (branded merchandise) purchases go to CoachArt; who provide arts and athletics to kids impacted by chronic illness.

W9S1 Class

Logo & Font Ideas

Hand Installation Ideation

More Logo Development

The hand is on the heart because we're touching hearts.
It is an outline because it needs to be filled.

High-Fives & Five Ways To Wellbeing

1. Connect
With the people around you. At home, work, school or in your local community.
Building these connections will support and enrich you every day.
Positive interactions with people on the street might reduce stress in crowed situations.

2. Be active
Step outside.
Play a game.
Take a moment to participate in something simple in your immediate environment.

3. Take notice
Be curious/Remark on the unusual/Notice new opportunities.
Be aware of the world around you and what you are feeling. Reflecting on your experiences will help you appreciate what matters to you.

4. Keep learning
Try something new/Set a challenge you will enjoy achieving. Learning new things will make you more confident, as well as being fun to do.
Learn to embrace unexpected experiences.
Learn how simple things can help you unwind.

5. Give
Do something nice for a friend, or a stranger. Thank someone. Smile. Volunteer your time. Join a community group. Look out, as well as in.
Seeing yourself, and your happiness, linked to the wider community can be incredibly rewarding and will create connections with the people around you.

Further Logo Ideation

"A handy way to reduce stress"

"A handy way to improve wellbeing"

High-Five Research

"Dacher Keltner, Ph.D., of the University of California, Berkeley, author of Born to Be Good: The Science of a Meaningful Life, discovered that athletes who frequently give each other a high five or a "good job!" pat during games do better in team sports than the ones who don't physically interact. While the flying chest bumps that pro athletes share are probably not part of your work environment, you can practice what Keltner calls 'smart touch: encouraging pats on the back, friendly handshakes, and playful fist bumps.'"

"Your skin is your body's largest organ, and when its sensory receptors are stimulated, the hormone oxytocin — the one that makes you feel good — is released. At the same time, cortisol, the stress hormone, is reduced. In a world where so much of our interaction is virtual — Facebook, e-mails, texts — physical contact is more precious than ever."
http://www.goodhousekeeping.com/health/wellness/advice/a18235/health-benefits-of-touch/


"But in recent years some researchers have begun to focus on a different, often more subtle kind of wordless communication: physical contact. Momentary touches, they say — whether an exuberant high five, a warm hand on the shoulder, or a creepy touch to the arm — can communicate an even wider range of emotion than gestures or expressions, and sometimes do so more quickly and accurately than words."

"If a high five or an equivalent can in fact enhance performance, on the field or in the office, that may be because it reduces stress. A warm touch seems to set off the release of oxytocin, a hormone that helps create a sensation of trust, and to reduce levels of the stress hormone cortisol."

"In the brain, prefrontal areas, which help regulate emotion, can relax, freeing them for another of their primary purposes: problem solving. In effect, the body interprets a supportive touch as 'I’ll share the load.'"

"'We think that humans build relationships precisely for this reason, to distribute problem solving across brains,' said James A. Coan, a a psychologist at the University of Virginia. 'We are wired to literally share the processing load, and this is the signal we’re getting when we receive support through touch.'"
http://www.nytimes.com/2010/02/23/health/23mind.html?_r=0


"Moreover, gestural praise (thumbs up or high five) may be the optimal form of praise—as demonstrated by children’s increased persistence and positive feelings about themselves and their work."
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4145712/


You Smile - I Smile: Emotion Expression In Social Interaction

http://www.sciencedirect.com.ezproxy.massey.ac.nz/science/article/pii/S0301051109002270

W8S2 Class

Even though Hi-Five Cam was the main aspect of our original concept, we are thinking we are going to let it go as our ideas are developing in a different direction. We have had quite a few people who we have discussed our idea with and who have participated in our prototyping that have questioned whether people would be turned off by the idea that they could be filmed and projected onto a giant screen at any moment. Our 'how might we' is trying to make streets more fun - not more intimidating. We also feel like Hi-Five Cam is quite exclusive as it would only be installed at one set of traffic lights, whereas we want to impact as many people as we possibly can. Another reason we have decided to drop Hi-Five Cam is because of the insight we gained while prototyping on Lambton Quay; people were actually really willing to respond to a high five but we feel like this is mostly because it's easier to interact when someone is enthusiastically offering you a harmless gesture rather than someone having to gather the courage to initiate the interaction themselves. The second insight we gained was that it was more awkward to approach people who were waiting at the traffic lights because once you had high fived you had to keep standing there with the person and you didn't know what to say. Whereas people who were walking down the street in the opposite direction were easy to high five as there was no expectation of further conversation.

Campaign Name Ideas

Logo Ideas

Interim Critique/Prototyping

Our three prototypes for interim were: a video of us prototyping on Lambton Quay, a teaser hand installation that let people know Hi-Five Cam was roaming about, and a Hi-Five frame that we used to spontaneously frame people around class to see if they would hi-five without any explanation.

• An idea from Donald: People dressed up in branded clothing or costumes high fiving people on the street (performers from somewhere like Toi Whakaari). They could be wishing people a good day but also letting people know Hi-Five Cam is coming, "Get some practice in for Hi-Five Cam", "Three days till Hi-Five Cam", "We're warming up your high-fiving hand" etc
• Another idea from Donald: The hand teaser installation could be in workplaces, elevators etc as well as just the street.
• Insight: Lots of people high-fived the hanging hands - is there a potential there for some sort of installation that people can interact with?
• Lots of people we talked to/did our Hi-Five frame prototype on had seen the hand installation and wondered what it was about, which is what we wanted from that prototype - just to make people curious about what was coming.
• Everybody we did our frame prototype on were willing to high-five the person next to them, but we feel like maybe this isn't that accurate of a test because everyone probably knew the person they we standing/sitting with. What we did learn from this prototype was that a high-five is an interaction that doesn't need any explaining and it's not hard to prompt people to high-five.
• An idea from another student: Could there be cartoon hands on sticks at the traffic lights that you could use to high-five someone else to avoid touching other people if you were worried about germs? Or free hand sanitiser?
• Something Donald said: Are the people who are willing to be brave and high-five someone else the people who need the interaction the most? How do you make sure the introverted office worker wants to be involved?

This class was great as we received lots of positive comments and engagement, but we also got people asking questions that made us look at our project from a new angles. We feel like this session is definitely going to help make our project stronger.